湖南省文旅厅代表团赴西班牙、葡萄牙开展旅游推介

From January 21 to 25, a delegation from the Hunan Provincial Department of Culture and Tourism conducted promotion activities in Spain and Portugal to further expand the Hunan tourism market in Europe. The delegation participated in the 2026 FITUR international tourism exhibition in Madrid, Spain and hosted a symposium titled "Welcome to Charming Hunan" as well as a photo exhibition in Lisbon, Portugal.

1月21日至25日，为深入拓展欧洲入境旅游市场，湖南省文化和旅游厅代表团赴西班牙、葡萄牙开展旅游推介活动。代表团先后在西班牙参加了第46届马德里国际旅游展，在葡萄牙里斯本举办了“三湘四水相约湖南”专题座谈会暨图片展。

During the event, the delegation showcased Hunan's diverse tourism offerings through exhibition booths, informational materials, professional presentations, business negotiations, and meetings, presenting the unique charm of Hunan's tourism brand. Throughout the promotional tour, the delegation also held meetings and exchanged views with relevant leaders and business representatives from Spain and Portugal to explore opportunities for further cooperation.

活动期间，代表团通过展台展示、发放资料、专业推介、业务洽谈与会晤交流，推介了湖南丰富多元的旅游产品，展示了独具魅力的湖南旅游品牌形象。在外促销期间，代表团还与西班牙、葡萄牙有关领导和商界代表进行了会见交流，共谋交流合作事宜。

This promotional campaign marks the first targeted marketing initiative launched by Hunan's cultural and tourism sector in 2026, specifically targeting key inbound tourist markets in Europe. The event has effectively created more room for cooperation and has significantly enhanced the influence of Hunan's cultural and tourism offerings across Europe.

此次推广活动是2026年湖南文旅面向欧洲重点入境客源市场开展的首场针对性促销活动，有力拓展了合作新空间，有效提升了湖南文旅在欧洲的影响力。